"And then once you get on the other side, you look back and it's like, 'Whoa, I was really taken advantage of.' So it's really encouraging to see the current generation of student athletes revolt. "It is the hardest to see this issue when you're in college because for the first time in your life, you've got people who love you, you're signing autographs, you're taking pictures, you feel so special," Bloom said. Now Bloom is telling the stories of other college athletesīloom thinks that often, college athletes may not think about whether or not they're being exploited, since their focus is often on the excitement of college sports and the positive reception they get from fans. The judge - a University of Colorado alum and fan of the football team - ultimately ruled against Bloom. "But he said, 'I can't put my ruling at the risk of the University of Colorado.'" He said it in his closing arguments - he said, 'This is absurd, there's already precedent for what Jeremy's asking for,'" Bloom said. "The judge felt strongly that I was right. That policy said that if a judge reinstated an athlete to play college sports after they'd received endorsement money, and then another judge in an equal or higher court later overruled that decision, then every game the athlete played in would be forfeited and the program would incur heavy financial penalties. aul Aiken/Digital First Media/Boulder Daily Camera via Getty Images Jeremy Bloom leaves the courtroom with his father, Larry, after his failed attempt to force the NCAA and the University of Colorado to allow him to play football, on April 7, 2004. So why not endorsement for other sports?īut the legal challenge failed, in part because of a harsh detail in the NCAA's handbook called Restitution 19.8. That's what former Michigan quarterback Drew Henson did while playing professional baseball during his college career. The suit challenged the NCAA policies that deny college athletes the ability to collect endorsement money from other sports.īloom's team pointed out that the NCAA allows college athletes to collect salaries as professional athletes in other sports and keep their college eligibility. Bloom's first fight was a losing effort in courtīloom sued the NCAA in 2004 in an attempt to stop the association from ending his college football career. Most recently, Bloom partnered with Vice TV and Pulse Films to produce a documentary called " VICE VERSA: College $ports, Inc." that tells the stories of current and former college athletes who've faced punishment from the NCAA for accepting money based on their name, image, and likeness. But he has also become a leader in the movement to bring endorsement rights to college athletes. And really ever since then, I've just been on the front lines of fighting for student athletes' rights."īloom went gone on to compete in two more Olympics and even played one season in the NFL for the Philadelphia Eagles in 2006. So I didn't get to play my junior or senior year, this was in 20. "And then they declared me permanently ineligible. Legal practice includes arbitration & mediation, securities law and stockbroker & investment fraud. “He goes, ‘Wait a second - you set up all those calls? You’re the reason I’m here? You’re the guy pulling the puppet strings? I had no idea Colorado had that kinda clout,’” Bloom said."In order to compete for my second Olympics for the United States, I was in a situation where I needed endorsements my junior year" Bloom said. Weehawken, New Jersey attorney Jeremy Scott Bloom. He explained what he did behind the scenes and the two shared a laugh. In an interview with The Athletic’s David Ubben, Bloom spoke on the special moment he had with Sanders following his introductory press conference in December (h/t David Ubben of The Athletic):Īfter the news conference, Bloom finally introduced himself to Sanders. But, one reward has already come his way. We should all stand up and cheer for the work Bloom put in helping get Coach Prime to Boulder. The all-time great Buffs speedster displayed the kind of fast-paced thinking and determination that made him a terror on the football field and on the ski slopes. We recently laid out how instrumental former Colorado wide receiver Jeremy Bloom was in connecting athletic director Rick George with Deion Sanders.
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